When Banana Republic tapped Noa Santos to refresh its Lower Manhattan flagship, the first thing he did was dig into the archives. âBanana has always been meant to feel transporting,â says the designer, founder of Nainoa, who recalls poring over hand-drawn catalogs and vintage photography. Set in the SoHoâCast Iron Historic District, the store needed to stir both wanderlust and pride of place. âThese properties should test the boundaries of imagination.â
Unveiled this past summer, the transformationâshepherded by Gap Inc. creative director Zac Posenâdoes just that. Layout tweaks foster curiosity, with uninterrupted sight lines and sequences of compression and expansion that inject intimate scale. Hearths and niches accentuate a residential feel while materials celebrate a global worldviewâfrom exposed aggregate of the raw concrete flooring to the natural agave fibers of a unique light installation by Mexico-based artist Angela Damman. âThe closer you get, the yummier every detail looks and feels,â says Santos. âThings ask to be touched.â
The update also heralds the arrival of BR Home, the brandâs recently introduced collection of furniture, lighting, and accessories, which is displayed across three rooms of vignettes on the second level (a.k.a. the Penthouse). Upstairs, shoppers can also find menswear and the bespoke services atelier for tailoring, styling, and even custom embroidery. The first floor, meanwhile, is dedicated to womenswear, with a special section devoted to vintage pieces from the 1980s and â90s. The result, Posen notes, is âa new chapter for the brand, emphasizing premium quality, craftsmanship, and self-expression.â
Rounding out the mix is a rotating collection of art curated by creative consultant Jacqueline Schnabelâa longtime friend of Posenâs who likewise assembled the pottery, objects, and books layered throughout the flagshipâs 17,000 square feet. âThis space aims to be more than just a retail location,â says Posen. âItâs a destination for discovery and inspiration.â Adds Santos: âItâs a calling.â At 552 Broadway. âSam Cochran